• What data fields really matter, and which ones are just for show. 
• Why more is not always better. 
• What data you can accurately rely on. 
• What data is difficult/impossible to get.

By identifying the most important metrics for you, it’ll be easier to know how many prospects you need to reach and when you will be able to get to those numbers.

Try to take into account many metrics, while missing the important ones.

• Moz
• Ahrefs
• Hunter.io
• Ninja Outreach
• SimilarWeb
• Alexa
• FollowerWonk
• BuzzSumo