A high-level overview of outreach as a marketing channel and what you'll need to properly implement the tactics and strategies discussed later in the course.

Outreach marketing helps to increase your brand recognition, facilitate promotion, and boost revenue. The essential idea is to provide an incentive in exchange for a favor rather than insist on making customers buy goods or services from your company. Outreach marketing allows for mutually beneficial cooperation for both parties.

When choosing a better prospect, base your decision only on the number of followers.