You’ll learn how to identify why you're doing outreach in the first place and how your goals should influence your campaign structure.

By setting up your campaign goals you’ll be able to improve the pages that do not perform well and apply the elements that work well on a page to others within the site.  You’ll also be able to measure the results of collateral efforts (e.g., e-newsletter, emails, social media), as well as gain insight into what the customer is most interested in.

• Google Alerts
• Ninja Outreach
• Moz
• Ahrefs
• Buzzsumo