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The Content Scaling Playbook
Level up Your SEO Copywriting Team
How to Hire the Best Writers for Your SEO Sites (4:52)
How to Make a Job Posting (3:53)
Creating Your Job Post (7:45)
How to Quickly Evaluate Applicants (1:30)
Read Their 75 Word Answer (7:06)
The 3 Skills (6:09)
What is Value (6:55)
The Most Important Copywriting Lesson You’ll Ever Learn (6:25)
How to Recognize Value in Samples (7:05)
Clarity (7:16)
Persona (7:59)
The 15 Minute Interview Part 1 (4:57)
The 15 Minute Interview Part 2 (7:52)
Course Wrap Up (6:14)
Bonus Lecture - Introduction (1:36)
Bonus Lecture - How to Write an Intro (7:00)
Bonus Lecture - Positioning (6:56)
Bonus Lecture - Lead Subsections Part 1 (7:35)
Bonus Lecture - Lead Subsections Part 2 (3:33)
How to Write High Converting Product Reviews (With or Without AI)
SEO’s Code-Red Product Review Problem (And A Simple Solution) (8:11)
AI: What It CAN Do And What It CAN’T Do (DON’T SKIP THIS) (2:52)
The 7 Easy Keys to High-Converting Copy (34:00)
Research: How To Find Copywriting Gold As Quickly As Possible (22:54)
Super/System: How To Create A Well-Oiled Content Machine (24:38)
Blog Content Writing 101 (31:04)
Bonus Lecture - How to Write an Intro
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